Southern Comfort launches new ready-to-serve drinks
Southern Comfort is launching two premium pre-mixed, ready-to-serve cocktails – Southern Comfort Hurricane Cocktail and Southern Comfort Sweet Tea Cocktail. The products will be on retail shelves nationally in mid-June, just in time for the July 4 holiday.
Southern Comfort is launching two premium pre-mixed, ready-to-serve cocktails – Southern Comfort Hurricane Cocktail and Southern Comfort Sweet Tea Cocktail. The products will be on retail shelves nationally in mid-June, just in time for the July 4 holiday.
“We are launching these ready-to-serve cocktails to answer the demand for pre-mixed solutions as consumers spend more time entertaining at home,” said Campbell Brown, Vice President, Director Southern Comfort Americas. “Whether it’s for an indoor or outdoor party, for a big or small group of friends, these cocktails take the hassle out of mixing cocktails all night. They’re simple and delicious. All people have to do is grab a glass of ice, pour and enjoy.”
According to Nielsen, the premium ready-to-serve category is growing over 72% compared to 3.4% for the overall ready-to-serve category.
Both flavors capitalize on Southern Comfort’s origins. The Hurricane is an iconic cocktail that shares a long tradition with Southern Comfort, and brings a little piece of New Orleans and Mardi Gras to any occasion. Hurricanes can be daunting to make at home because of the many ingredients and recipe variations. The Southern Comfort Hurricane Cocktail is as delicious to drink, but much easier to make, than the original party blend.
Interestingly enough, sweet tea originated at the 1904 World’s Fair in St. Louis…the same fair where New Orleans bartender M.W. Heron won a gold medal for his Southern Comfort. The mix of the lighter taste of sweet tea with Southern Comfort delivers an extraordinary drinking experience for any at-home entertaining experience.
The Southern Comfort Ready-To-Serve Cocktails are only available in the U.S. in a 1.75L size with a suggested retail price of $19.99.