What Web Users Want to Drink…
Today I did a fun comparison, checking out historical Google search trends for the terms gin , vodka , whiskey , tequila , and rum . While vodka ’s win (based on average search volume since 2004) is no surprise, the fact that tequila was right behind — and has led search volume since late 2007 — was quite a shock. Also: They apparently love rum in Sweden.

Today I did a fun comparison, checking out historical Google search trends for the terms gin, vodka, whiskey, tequila, and rum.
While vodka’s win (based on average search volume since 2004) is no surprise, the fact that tequila was right behind — and has led search volume since late 2007 — was quite a shock.
Also: They apparently love rum in Sweden. (Oh, and wine and beer destroy all the spirits, handily.)
Check out the complete data here!
[click to enlarge]

